Top resources include:
- Business Analyst - ArcGIS - Data on demographics and business locations, consumer spending and purchasing power at multiple geographies, at national to block-group levels. Allows for map-based analysis.
- Mintel Academic - Market research data and reports for consumer products and services. Topics include consumer trends and behaviors by demographic segment. Reports include databooks with consumer survey data and demographic breakdowns.
- Statista - Statistics portal that aggregates data, dossiers, reports, and infographics on markets, industries, politics, economics, and consumers. Includes a wide range of sources, including trade publications, market research providers, government, and other media.
Dartmouth's access to EASI Market Planner will end on 11/30/26.
Check our research guide on Demographics and Consumer Behavior for more library databases and resources, or email a business librarian for help.